I wrote elsewhere about the infrastructure problem, but I'll sum up a couple things. There's around 200,000 gas stations in the United States. If there were an equivalent number of chargers around, having a small battery would be fine. Eventually this will be the case, but you highlight an important factor: closed ecosystems. All these chargers should work for any make of EV car.

As it stands with now, the need for a subscription or specific car or unique payment method is ludicrous. All these chargers should be required to have card readers the same way you can pay at the pump in a gas station. Beyond this, they'd all need to adopt the same charging method so people don't need a bunch of adapters in their trunk.

That said, there could be regulations established to require newly built housing, apartment buildings included, to have electric vehicle charging infrastructure - and more than just a few plugs. Grants could be made available for retrofitting existing buildings. If these things came to fruition, we wouldn't need two hundred thousand charging stations all over the place. It's not out of the question to install an overnight charging spot for every person that has an electric car - it just costs money.

Basically every argument I've seen against low range electric cars is founded in a charging infrastructure problem. Going to a bigger battery in a larger vehicle has significant and more costly ramifications on other infrastructure. It's better to aim for smaller, lighter vehicles with infrastructure in mind.