1. that's ghee, i won't dispute that
2. clarified butter is not a replace for butter as food, it is merely as "cooking fat". butter it self is very nutritious, clarifying it, you would lose a lot of it.

So headline is a bit of PR voodoo as i expected.

Big food companies has made a lot of afford to discredit butter and eggs since these foods are very good and cheap, aka processed food industry's main competition.