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"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again (blog.privacyguides.org)

submitted 4 months ago by MissingInteger@lemm.ee to c/technology@lemmy.world

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[-] Zwiebel@feddit.org 29 points 4 months ago

Explaination from the article:

The way it works is that individual browsers report their behavior to a data aggregation server (operated by Mozilla), then that server reports the aggregated data to an advertiser's server. The "advertising network" only receives aggregated data with differential privacy, but the aggregation server still knows the behavior of individual browsers!

this post was submitted on 14 Jul 2024

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