Exactly. The article doesn't shy away from a bit of free publicity for Cellerite. Which is nowhere near as much of a magic bullet as the "tech media" makes it out to be.

How do I know it? By doing the most basic of research by heading to their website and looking at their manuals and documentation.

And Cellerite won't tell you this publicly because their bottom line depends on their ability to massively overprice their services which they sell to technically illiterate people.

Any article that mentions Cellerite without a caveat about the dubiousness of their publicity can be disregarded and shouldn't be taken seriously.