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Game theory
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Enshittification is specifically a platform getting worse because it needs to shift resources to its advertisers or itself. If you think this is happening on Lemmy, I would you curious how, otherwise please do not contribute to diluting the term and making it into a synonym of "thing getting worse"
Enshittification, per the rules of english, is when you turn something into shit.
Don't really care what Corey Doctorow wants to refer to, but he's welcome to make up a word that doesn't have a meaning already per the rules of the English language.
It's not dilution, it's a natural expansion. Doctrow's original formulation describes one kind of motivation, cash profit. There are other forms of profit, political and social, and as the symptoms and results are the same as oldschool enshittification, and the word itself doesn't have an intrinsic connection to economic incentive.
It's not just 'things getting worse', it's 'things getting worse due to the deliberate choices of power brokers motivated by selfishness and displaying a tenor counter to the esprit of the service/product/community.