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this post was submitted on 23 Jul 2024
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Politics
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Essentially, yes, though not just literal ads only.
Ads, hiring local staffers in swing states to canvas, paying for campaign events, etc.
Name recognition and getting your message and policies into peoples' eyes and ears. Momentum builds momentum, because apathetic voters often need to feel like there are enough other people doing the same thing that they can be part of a winning team, to make taking the time to vote worth it (whether that is a sad reality for politics or not is another discussion).
This is absolutely true. We ran into a friend back into the day who said she was canvassing for Bernie...why don't we also go?
We nwver even thought about volunteering for a political campaign, yet we did.