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Google U-turn over long-running plan to ditch cookies - BBC News
(www.bbc.co.uk)
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How I see it is that FLoC would have meant that instead of a competitive surveillance market that should not exist, we would have had a monopolized surveillance market that should not exist. IDK which is worse TBH.
FLoC was the first, pre-enshittification iteration. It would have got worse. It will get worse.