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The new Sony Walkman costs more than you think, here's why
(www.slashgear.com)
This is a most excellent place for technology news and articles.
It DOES look pretty sexy, but honestly the vanity of it isn't even my concern. For the specs it has, $350 is pretty reasonable. My biggest thing about it is the ability to drive higher resistance headphones and also having a separate device to listen to music on!
Sony is definitely one of those brands that has hype from brand name, but the NW-A306 is definitely a good value for the buy. That being said however, a smartphone with an external DAC would suit most people's needs perfectly fine.