That's no deep state level stuff, what the top comment describes is just what happened. Back in the day (60's), advertising was very different from now. Some advertisements were quite long and explained the product in some depth, more like an infomercial. Others were meant to be useful or entertaining with the product more off to the side, like the michelin stars. Soaps are also a good example of this. Soap companies used to make elaborate household dramas to target their primary customers: Housewives. That is why we call soaps soaps, because the genre was invented/vastly utilized by soap companies.