AMD: the labeling on our processors is wrong and that's a serious issue that requires a recall.

Intel: our processors are frying themselves, we have a software fix in the works, but there's no way to guarantee preventing it in the mean time and no matter how long you've had the processor before it stops working properly or just flat out dies, we aren't going to recall, replace, repair, or otherwise compensate you for the crappy expensive product we sold you.

I mean it's sad when an issue that would likely lead to confusion and scamming people, but otherwise just a visual issue is more important to one company than a serious defect is to another, and that it's such a "feel-good" thing to see the former when it should be a major problem that their QE didn't catch that before shipping a major product.