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Threads Has Lost More Than 80% of Its Daily Active Users
(gizmodo.com)
This is a most excellent place for technology news and articles.
Duh, but also the app is literally titled "Threads, an Instagram app". Using the proper name and not the singular word names Instagram.
It's stupid, but it's Zuckerberg's stupid. Also there's a ton of people helping run the business, it's just an ad business, not a social media one.
Sheryl Sandburg was hugely influential at Facebook, the part of the business that prints money is largely her doing (she took the Google model over there and removed every limitation).