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‘Borderlands’ Bombs With $8.8 Million Weekend, A Fourth Place Debut
(www.forbes.com)
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this post was submitted on 12 Aug 2024
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And funny fucking Deadpool is kicking its ass with an R rated movie. When these assholes going to learn. Mostly adults go to movies and we are fucking adults we don't want pg13 bullshit. If I am going go to a 30 dollar movie better be damn good. Save your piss ass movies for direct to streaming. I'm sure Netflix or someone would of gave them 10 million for exclusive rights. That made them extra 2 million not counting all the marketing and cost of distribution.
I'd argue it's not the rating but the writing.
Sure, it's easier to write a good story when only the overtly "gross" is off limits, but there are plenty of great stories where all the horror of its setting or events are only implied. It's all about how the story is told.
Hollywood does have a very full history of dumbing things down to the point of boredom even outaide of ratings, so I'm not surprised what so ever that this movie flopped.
It would've either took excellent writing exploring the story the games present further than the games ever did, or an R rating so the spectacle could be, "Mad Max with scifi".
Hollywood had no chance of either with a pg-13, though that's because bean counters HATE paying for good story tellers.
I usually try to remind people that The Dark Knight is PG-13 and it's arguably a pretty great action movie that doesn't feel like the violence is toned down.
I mean the Joker stabs a guy in the skull with a pencil. It's fast and brutal but it doesn't need a lot of blood or gore to sell the moment.
I guess PG-13 here means that creative control was taken by a board of suits, as its unlikely a fan of the games would have voluntarily opted for PG-13. So in that sense it's a red flag, even though I agree the ranking itself is not the problem.
It probably comes from an attitude that video games are for kids so they can't make the movie R or it won't capture the video game audience. They don't realize that especially for games like this the audience is primarily adults and maybe teenagers.
There are many people with kids who might be greatful for a decent pg13 movie. But this is not it. Also I think you're right that they didn't assess the target group correctly.
$30?!?
Yeah at least for two people.