Idea scratchpad:

1. Hire celebrities and late night talk show hosts to endorse the product and/or do skits about the product
2. Incentivize the product by offer pairing, example: offer free donut or free burger and fries along with product
3. Schedule airtime for industry experts to proselytize the product's efficacy
4. Offer different versions of product from loosely "competing" vendors. The natural human tendency to form tribes will carry the promotion of said product.
5. Overtly threaten your potential consumers: "If you don't consume then you're going to lose your means of income!"
6. Tie the consumption of product to their natural rights, while sneakily rebranding rights simply as "privileges" that can be revoked in response to product refusal.

These aren't my own ideas. I'm just borrowing them from some experts in the field.