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Paying for direct movie downloads
(lemmy.dbzer0.com)
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UltraViolet almost let you do this, but of course there was all sorts of proprietary fuckery to deal with. They shut down in 2019.
https://en.m.wikipedia.org/wiki/UltraViolet_(website)
Interesting concept. If I understand it correctly it didn't truly let you own the stuff that you bought. It instead gave you a proof-of-purchase allowing you to stream your purchased content on different streaming platforms (like Netflix, etc) as long as you have that one proof-of-purchase. However, if the platforms remove your purchased content from their catalogues at any time, it would be gone. So you're right, almost but not quite like DVD.
I wonder why the notoriously copyright-obsessed music industry allows retailers to sell digital copies (and high-quality ones), while the film-industry doesn't.