Either Google changed the focus of the program, or the intent wasn't clear enough in previous years

I dunno, I got invited to it and I read through the application forms, which looked very similar to the ones they're posting screenshots of now. Back when I first looked at it a few years ago, it seemed pretty clear that the whole deal was "we'll give you free phones if you advertise us to your community". The application process focused very heavily on determining what sort of following the applicant has, how receptive they are to calls to action, etc.

As far as I can tell, the only thing that's changed is that Google is saying the quiet part out loud, which I would imagine is because a member likely bad-mouthed the product and raised a stink about getting cut off from the freebies. Not to sound victim-blamey, but if anybody in this programed was disillusioned into thinking it was anything short of "be our unpaid advertising monkeys", then they must not have even taken a cursory glance at the description before signing up.