Well sir I'm always down for a nice discussion, you had me at hello. But youre in trouble if you only wanted a paragraph 🤣

Your link is great evidence to your point. It absolutely does reinforce the idea, with evidence that voting with your wallet does indeed affect change. I should say also my point isnt VWYW doesn't ever work but that it has very little power.

I'd like to suggest that same article also helps mine, at least some.

Point being it shows VWYW (at the consumer level) didn't have the power to stop the inflation of chips in the first place. Leaving aside the illusion of choice, the current system has taken the power of VWYW out of our hands almost completely.

The fact that PepsiCo even has that kind of market power is beyond question at this point right?

I'm not saying anything controversial if i take it further, that supply chains between our bag of chips and Pepsico, (distributors, grocery stores etc) are also consolidated, yeah?

At each step of the process, market consolidation reduced the ability of the companies within that chain to VWTW, and they pass the costs on down to the next link who also has no ability to VWTW. At the end of this chain we sit with our wallets, but the power has been diminished before we got to open them. Just like the lesser evil, VWTW becomes a choice of voting between ALL chips that cost more across the board or no chips at all.

That's what i mean when i say VWYW in this system, at this time, is meaningless.