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Your TV set has become a digital billboard. And it’s only getting worse.
(arstechnica.com)
This is a most excellent place for technology news and articles.
A few ideas to consider in this kind of situation:
If you watch broadcast TV, consider stopping. Is it really of any use? Could your time have better uses? Maybe you'll never need that ad stream.
If all you need is a display for console/computer/media box, get a display instead. No tuner, no networking, no ads.
They don't make 77" monitors
At that point, just get a projector. You can have whatever size you can fit and the picture is still decent as long as you're not in direct sunlight
Projectors can't compete with an OLED on picture quality. All of the good projectors run Android TV anyways...