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YouTube is Losing The War Against Adblockers
(www.howtogeek.com)
This is a most excellent place for technology news and articles.
I forgot where I heard this::: If there are fewer, more relevant ads, Google and YouTube should be able to make more money with fewer ads.
The advertisers though want more ads even though they are less affective. As it forces the cost per ad down.
It is totally backwards…. ¯\_(ツ)_/¯