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YouTube is Losing The War Against Adblockers
(www.howtogeek.com)
This is a most excellent place for technology news and articles.
MBAs are taught they can shape human behavior with decades disproven assumptions.
It's fallout like this that shows their hand.
"Oh, the customers don't like it? Fine we do it twice as hard" is fucking Pavlovian training and the executives behind the initiative should be sealed in an underground vault knee deep in hungry roaches.