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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[-] Vespair@lemm.ee 3 points 3 months ago

Hopefully somebody who actually makes monetized Youtube videos will join the conversation to answer that one, as I'm not certain. I'm a pretty active Youtube watcher and fairly savvy on the culture, so from what I've gleaned I believe there is some control given to creators but I believe it is somewhat limited. For example if you watch the Sorted channel (a UK-based food channel) with ads on, they seem to pretty consistently happen at small scene transitions, which leads me to believe the Sorted team is doing their part to strategically place them.

this post was submitted on 20 Aug 2024

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