It seemed like a cash grab from the trailer and yet you paid to see it in the movie theater, and helped it set a record, which is what this article is about.

The acting and set design and visuals were super well done and I liked how irreverent and tongue and cheek it could be. That said yeah it definitely gives this vibe of "wow heehee look how progressive we are" and the story is kind of all over the place. Overall it was alright and kinda fun but it also had a lot of mixed messages and while it had lines criticizing consumerism and such it is still very blatantly a big multimedia joint venture to sell a ton of stuff.

At the same time I understand that as a child growing up in the US that a lot of our nostalgia and childhood memories are intrinsically intertwined with marketing, IP, and big business. I'm a guy so my barbie experiences were only when I was playing with at the house of a friend who was a girl or a cousin or something, but I know how ingrained in my youth my old gi joe toys, transformers, powerrangers, superhero stuff, and etc is.