It's been this way for ages, though it was mechanical Turk created text and stolen content.

I don't really mind adverts, like when I see a creator I like doing a raid shadow legends bit I'm happy to see that they're making money from a shitty game rather than me having to pay.

And I know the established wisdom is that they track everything you do and say but honestly half my adverts are for things that make no sense to me like tampons and investment services, I really think them saying how well they know the user is just to get a advertiser money and isn't really as true as we fear. Not that I think it's a good thing but it's so trivial compared to everything else happening in the world Iv don't really care