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Steam Suffers Major DDoS Attack During Launch of “Black Myth: Wukong”
(cyberinsider.com)
Steam is a video game digital distribution service by Valve.
Steam News | Steam Beta Client news
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Why would streamers give a shit about game publisher guidelines?
Not following the guidelines has potential to damage relationships between them and the publisher. Affection existing and future access to pre release content / review content / sponsorship deals etc... . It potentially could damage relationships between others publishers as well.
It was guidlines for the prerelease and free copies, if you buy it yourself you do not need to follow the guidelines.