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Bluesky has gained a million new users in the last three days.
(www.theverge.com)
This is a most excellent place for technology news and articles.
Federation is a pretty straightforward concept once you understand it and have basic knowledge of networking and software. However many people (apparently the majority of people) find it to be too complicated to understand.
The average user is unfortunately, still to this day, an idiot.
Yes, I tried the mastodon app probably about 4 years ago before I knew what federation was. I could not figure out how to sign up and ultimately gave up. There needs to be an app/website that explains it well and guides you through the process.
And honestly both bluesky and mastodon do a poor job if this.