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Intel is reportedly considering splitting itself apart after a disastrous year
(www.xda-developers.com)
This is a most excellent place for technology news and articles.
The issue is that would at best "reset" their reputation to zero. But the state that they'd like to go back to would be similar to "nobody ever got fired for buying IBM", which ofc only works with the existing name. And this line of thinking is what got damaged by the degrading processors (and maybe how they handle it).