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YouTube could be testing a three-strikes policy for ad blocking
(www.androidauthority.com)
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I don't mind the sponsor segments as much, I usually just skip to the end of them, but that's only because it's how my creators make actual money, and it's not every video, and when you have adblock on, then it's not as annoying.
But yes, you're right, couple ads with sponsorships and product placements and soon the actual meat of the video is one tenth of the length. So what are we really watching here?