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YouTube could be testing a three-strikes policy for ad blocking
(www.androidauthority.com)
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That tells you the true value of advertising to you. They make more than the take because they are an advertising company who has just built a stupid service to entice people to view the ads and give up their habits. They are undercutting their core business by offering an ad-free sub in the first place, which is why they overcharge for it. They'd rather make some money than none, but they hate that they can't advertise to you.