They're doing this because they've lost so much money investors are angry and the executives want to win people back. They aren't worried about law changes, they're worried about their stock price and reputation.

In the 12 years since European Citizens Initiatives have existed, there have been few successful campaigns even fewer actual law changes. If I were a greedy company, I wouldn't be worried about this in the slightest.

If ECIs are to become a useful tool for civil society, campaigners would benefit from a better understanding of how to craft their demands in a way that is likely to lead the Commission to actually propose a legislative initiative. There have now been 133 ECI attempts, millions of signatures collected, a significant amount of money spent, and little to show for it.