I'm subscribed for now because the value is still really good, but yeah, I'm fully expecting the other shoe to drop and MS to start jacking up the price once they decide they actually start needing to make money on it. I'm also willing to bet that we're also going to see a bunch of copycat services that will split up the available content behind 15 different paywalls and diluting the value to the consumer for each of them.

I honestly don't know why all these tech companies keep trying this whole strategy of pricing at near or outright losses to build market share before raising prices and reducing quality in an attempt to transition to profitability. Almost every time it ends up pissing off customers and driving them away, at which point you have a crappy, overpriced service that still doesn't make any money.