I could never go back to cable and don’t understand what too me so long to cut the cable (yay COViD? For pushing me over that edge). But there are still a lot of people with a lot of inertia. I assume cable companies are just trying to hold onto their remaining customers long enough to build more profit into their internet offerings.

They may also be preying on their elderly customers finding it difficult to make the paradigm jump to streaming

That being said, streaming has a gap in local broadcast coverage that’s more easily filled with cable

• not everyone can, or is aware they can use an antenna
• local streaming like Hulu is expensive
• sports streaming is expensive plus per sport
• I rarely miss local broadcasts, with only a few exceptions such as presidential debates and the Super Bowl