266
submitted 13 hours ago* (last edited 13 hours ago) by ForgottenFlux@lemmy.world to c/technology@lemmy.world

The Verge reports that YouTube is rolling out advertisements that show up when you pause videos, continuing experiments that the company started a year ago. A YouTube representative confirmed that the practice will now become commonplace “as we’ve seen both strong advertiser and strong viewer response.”

The representative said that advertising on paused videos is designed to create a “less interruptive” experience. But as The Verge notes, that doesn’t necessarily mean we’re going to see a drop in the increasing load of obnoxious and often unskippable advertising on YouTube. And since I’m seeing more and more creators pack their videos with sponsorships, I somehow doubt that the people making YouTube’s content are going to get a bigger slice of the advertising pie.

“We estimate we can sell up to 80 percent of an individual’s visual field before inducing seizures,” said the fictional CEO (of a company that bears more than a passing resemblance to Google) in Ready Player One.

Apropos of nothing, it’s possible to block every single ad on YouTube — even the sponsorships that are baked into the videos themselves — on both desktop and mobile.

you are viewing a single comment's thread
view the rest of the comments
[-] IllNess@infosec.pub 45 points 12 hours ago

There was a Black Mirror episode where if you close your eyes, the ad stops playing and continues only when you open your eyes again.

This is next.

[-] helenslunch@feddit.nl 9 points 9 hours ago

You're not doing that scene justice. It blares a loud siren and bright lights until you open your eyes again.

[-] dsilverz@thelemmy.club 4 points 9 hours ago

blares a loud siren

IIRC, it was a high-pitched sound, like a screeching cicada.

[-] IllNess@infosec.pub 2 points 8 hours ago

That's true.

I glossed over the worst parts.

[-] dsilverz@thelemmy.club 7 points 9 hours ago

a Black Mirror episode where if you close your eyes, the ad stops playing

And a deafening high-pitched sound started to play, until the character opened his eyes to resume viewing the ads.

[-] r00ty@kbin.life 19 points 12 hours ago

The only thing stopping them doing this right now, is that they know it would get regulatory pushback. It has a real chance of causing laws to be made about when and how advertising is appropriate, and those laws might stop some of the things they're doing now. So they sit as close to that line as they can without crossing it so they can keep self-regulation.

The moment they believe world governments wouldn't stop them doing it, is the moment they'll do it.

And in terms of benefit for the advertisers and service providers, it's a no-brainer. Advertisers know that a large percentage of people tune out, or even leave the room when an advert is on. I think it's part of the reason they kept them so short on youtube, because if they showed you that there's 1:30 ad break you might go to the toilet, get a drink, or anything else that takes you away from the ad. If they show you 15seconds, well you'll probably just sit that one out.

An advert they know people are actually watching is worth a LOT more to advertisers.

[-] IllNess@infosec.pub 8 points 11 hours ago

On my Galaxy S24+, I have this option:

Keep screen on while viewing Keep the screen on while you're looking at it, using the front camera to detect your face.

Creepy. I wonder if Samsung can do this if this option is on...

[-] r00ty@kbin.life 9 points 10 hours ago

Yes, the tech exists already on phones. Not sure how they'd enforce it on pc.

"Sorry, YouTube is not available to systems without a functioning camera."? Perhaps with a link to premium :p

[-] dsilverz@thelemmy.club 2 points 9 hours ago

Sorry, YouTube is not available to systems without a functioning camera

Actually, a fixed camera (on a laptop, for example). Because any webcam connected by cable can be moved, which means the algorithm cannot detect whether you are actually looking at the screen.

[-] r00ty@kbin.life 3 points 8 hours ago

If they cannot see a verified human gaze they won't let you even load the site!

[-] Taleya@aussie.zone 1 points 7 hours ago

It's the new anti-bot measure!

...ohhhh fuck they're gonna do that, aren't they.

[-] iheartneopets@lemm.ee 3 points 9 hours ago

The second Apple rolled out face ID, I knew this tech was ready and waiting for forced ads

[-] Voroxpete@sh.itjust.works 10 points 12 hours ago

Genuinely one of the all time best Black Mirror episodes

[-] IllNess@infosec.pub 6 points 10 hours ago

So many good episodes. This episodes, "Fifteen Million Merits" stands out. It's really good.

My favorite is "Shut Up and Dance".

[-] ASDraptor@lemmy.autism.place 7 points 12 hours ago* (last edited 12 hours ago)

I'm sorry to tell you that you're not even the first one thinking of this. I'll have to look for the source but a company was trying to do this on phones. Basically they'd track your eyes with the phone camera to stop the ad when you're not looking at your screen.

Edit: found it

https://www.cbsnews.com/news/moviepass-relaunches-ads-track-eyeballs-face-recognition/

[-] helenslunch@feddit.nl 4 points 9 hours ago

How the fuck did they get access to the camera?

[-] ripcord@lemmy.world 1 points 6 hours ago

New Google PayForAccess(tm)

this post was submitted on 19 Sep 2024
266 points (97.2% liked)

Technology

58133 readers
4512 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS