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Mars brings Marathon name back in UK as nostalgia rises for retro sweets
(www.theguardian.com)
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this post was submitted on 20 Sep 2024
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In the US, the Marathon branding was used for a 12” long caramel braid covered in chocolate. The marketing was that it was so big, it would take a long time and a lot of effort to finish (like running a marathon). If I recall correctly, the packaging even had a ruler printed on the back of the wrapper.
https://www.thedailymeal.com/1346025/why-marathon-mars-bars-discontinued-soon/
That my friend is a curly wurly https://snamix.com/chocolate/cadbury-curly-wurly