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YouTube has found a new way to load ads | AdGuard Blog
(adguard.com)
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this post was submitted on 23 Sep 2024
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I think more and more people are getting really tired of the ads, so it's starting to affect their revenue a little bit with all the ad blockers.
this has more to do with they got caught lying about their ad numbers and inflated their ad prices. So now they are doing this to show their shareholders they are doing something to protect their revenue and thus keep their stock price inflated.