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YouTube has found a new way to load ads | AdGuard Blog
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this post was submitted on 23 Sep 2024
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I mean it might be, or they could decide to deliver 30 second ads to people they think are more likely to watch and 15s to ones they don't. I don't know enough about this implementation, for all I know they could have offset it by a few seconds because of Sponsorblock. Seems like they'd do anything to try to push more ads so who really knows at this point?