In fairness, this streaming world is a marvel - if you can afford it. You can, for £100 a month, have access to damn near any piece of media that’s been published over the past 100 years. If you watch ten movies in a month you’ve spent the equivalent of buying ten DVDs ten years ago. Everything beyond that is pure profit.

But if you don’t have a spare £100 a month, you can get fucked. You can spend your time feeling like you’re missing out because you can’t afford Disney+ this month, and you’re trying desperately to avoid spoilers of the tentpole show they’ve just dropped.

Our parents (generally) can afford it, and can compare it to how it used to be. Hell, I’m 44 and I still see it as an incredible feat. But it’s one I’m tired of. So I pirate the few things that have piqued my interest, and browse my friend’s well stocked Plex library for other distractions. My sole subscription is Apple Music. I could pirate music and only ever use my iPod, but there are times when I prefer the convenience of my phone.

As for the ads: I’m British, so can only speak for times I visited the US as a kid; but TV advertising has long been WAY out of control over there. Ads, opening credits, ads, part one, ads, part two, ads, closing credits, ads. It’s fucking insane. Here in the UK, if you’re not watching BBC, it’s ads, part one, ads, part two, ads. Done. So from our perspective, advertising on the internet is mad. But to older Gen X/Boomer Americans, it’s just a way of life.