May I ask why? That seems unsustainable to expect to be able to get the same amount of entertainment and utility from creators without helping compensate them.

Also, I would argue monetization has had to increase because of people using adblockers and the Silicon Valley mentality of “grow first, make money later.” Now that interest rates are high, social media companies are being forced to make money wherever they can since money isn’t cheap anymore.

If this is purely companies already being profitable and trying to just suck as much money as possible from their user base, then I would agree with you. But Twitter has been rumored for months to be close to having their lights shut off, and Reddit apparently isn’t profitable. Idk about YouTube, but I wouldn’t be surprised if they’re not profitable and/or wouldn’t be able to exist without Google being its parent company today due to their other businesses diversifying their revenue streams.