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this post was submitted on 09 Oct 2024
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It's for ad time. At some point, the TV industry realized though couldn't get studios to make "30 minute" shows shorter then they already were (for ad breaks), so they artificially compress those show times to fit more seconds of ads in addition to the ad breaks they already had time for.
So say a studio releases a 20 minute episode of content for a 30-minute time block, distribution companies like Hulu will take that 10 minutes for ads,, plus compress (by speeding up) the 20 minute episode, too. It wouldn't even surprise me if they use an algorithm to determine which parts of the episode they can speed up more aggressively than others, to hide that impact from the viewer.
I get that for broadcast, but for streaming it doesn't make any sense, it's not like ad breaks on streaming used to be the same length as on cable. on top of that, I wasn't getting ads when watching this on Hulu
Hulu is owned by broadcast networks, they could just be using the same media, pre-condensed.
so fucking lame