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this post was submitted on 11 Oct 2024
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On the algo front, outrage drives engagement by multiples compared to any other emotion, Facebook literally did the research. So comments and posts that cause outrage get more likes, more retweets, more comments, they've literally gamified outrage generation.The big social media companies have way way too much power.
It's not all the algo though as all it does is cater to what the masses 'want'. Look at Lemmy. No algorithm, yet it is just as partisan or worse than any other social media platform out there. It's just curated by people instead of code.
Before FB or Twitter, all forms of internet communication (forums, BBS, newsgroups, 4chan, etc...) were just as bad. The news just didn't pile on to the steady stream of BS at that time. IMO capitalism is killing unbiased media and letting blatantly biased media flourish (ie: FOX) because that is what the masses want.
It is what the masses engage with, not necessarily what they want. FB have literally done studies into the negative impact this has on people and it's well within the power of these companies to normalise this kind of post. They choose not to because it drives engagement. If they were unaware - that's a different thing, but it's not the case.