This Analogue group is very specialized in high-end, non-emulated resurrections of old consoles. They're known for their passion & product quality, and also a shitty website UI. In my opinion. It sucks. Can't be good at everything, I guess, and you struggling on their website isn't their problem.

So as you noted, they're charging enough for their product...and quite often when they do a limited run release (especially on a brand new console), they sell out within minutes. Sometimes they'll do a restock, much later, if they feel like it.

I also don't want to get anyone in trouble, buuuuuut it is heavily implied that while their hardware doesn't involve emulation of any kind, there may or may not be physical cartridge emulators that can run ROMs of all kinds of games. Legal & not so legal. ¯\_(ツ)_/¯