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YouTube tests disabling videos for people using ad blockers
(www.theverge.com)
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this post was submitted on 30 Jun 2023
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I am 43 and I remember growing up, people in the early days of the internet were calling people in my age group (late genx/early millenial) a generation that will be "impossible to advertise to." For me, it's rang very true. I can't think of a single time I ever saw an ad for anything and it made me want to spend money on a product or service. But I guess that hasn't been the norm, or ads would be dead.
They're alive because of all the tracking data they use now. Targeted ads are significantly more effective than their counterparts.
Early GenXer here. Am the same way. Have always hated ads in any form. Except maybe print ads. Especially in the old days in mags like Electronic Fun & Games or something. Even targeted ads are useless to me. If there's something I'm interested in, I'll search it out and find what I need. I don't need some company scraping my data and telling me what I want. I run a Pihole, use ad blockers and YouTube specific apps to block ads and always will
I dunno, I'm 40 and have definitely bought things because of ads. Highly targeted ones on Instagram have introduced me to a lot of cycling gear I wouldn't have otherwise known about. It seems like most of the youtube ads are pretty bad though
Yeah, that kind of thing I usually try to filter past but exceptionally rarely sometimes something catches me.
It's been better since breaking a bunch of collection methods and adding garbage data to throw them off but, you know. Id rather just be happy with what I have and mindful/selective when getting new stuff - ads bloat that in a way I don't appreciate, I guess.
Same age group, a little more aversion to ads. Big ads spenders are at a disadvantage in my selection process.