The two men sold Truck Nuts through the late 1990s and 2000s, competing both in the market and in private, exchanging angry phone calls and emails. This conflict escalated into public relations wars, social media conflicts, posts on review sites, blog attack posts, and finally to legal cease and desist orders. Vice News published an article about the feud titled "Balls Out: The Weird Story of the Great Truck Nuts War".

I am so not surprised