There's a point made at the end of the article that most people seems to have missed entirely:

Existing facilities that can filter carbon dioxide out of the air only have the capacity to capture 0.01 million metric tons of CO2 globally today, costing companies like Microsoft as much as $600 per ton of CO2. That’s very little capacity with a very high price tag.

“We cannot squander carbon dioxide removal on offsetting emissions we have the ability to avoid,” study coauthor Gaurav Ganti, a research analyst at Climate Analytics, said in a press release. The priority needs to be preventing pollution now instead of cleaning it up later.

It's obviously a matter of "why not both?", and both the article and the scientists behind the report agree on it. However, a lot of people are betting their eggs on the idea that climate reversal technology will suddenly become a lot more effective and cheaper than it is right now. And sure, that may be the case, or not. For how many years have we heard of flying cars or self-driving autonomous vehicles and predicted that they were just around the corner, at most a few years away, but nada so far? Betting on the invention of a new technology that'll make a very expensive process today way cheaper is a VERY naive and bad approach.