Definitely Reddit's buildup was smart. The transition to profitability not so much. Although we'll see.

Man, remember all those who kept arguing against it? I would say "Reddit is dying", and these new accounts that had never visited my sub before we decided it should go dark suddenly appeared and started talking crap about anyone who criticized Reddit. That should have been a smoking gun alone for people to realize what was going on. But instead, people just said "yup, that's Reddit for you". Which extremely unfortunately... they were right, bc that is what it had become by that time.

i.e., spez didn't kill Reddit by denying the usage of third-party apps - that was merely the final nail in the coffin for many of us, topping off a process that had begun several years earlier.