We can't all afford to care. This is the huuuuuuuge problem with individual action. People living hand-to-mouth on an inadequate income -- that's most people -- will buy the cheapest brand and of course they will. We can't make them buy the "responsible" stuff just by shaming them. All it's going to do is force them to justify themselves with "it's all just green bullshit anyway"

Systemic change is the only way. The only way.