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It's time to take advantage of Reddit's decline
(mander.xyz)
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I think a more appropriate approach is just to mention lemmy to your circles of friends and try to get any redditors you personally know to give lemmy a try, at least get the app installed so they can browse both reddit and lemmy. Lemmy won't be able to handle millions upon millions of new people, especially ones with no guidance, but communities aren't built overnight and we should do our best to get those who could use lemmy to use lemmy, one at a time. We shouldn't be trying to overthrow reddit, just give a viable alternative to those willing to try one. It's the more organic approach.
Grass roots wins Vs marketing.
Make that healthy root system grow!