started getting worried when all I saw running up to the election was stories about abortion rights and women voting against their husbands and celebrity endorsements.

That surge when she started was all her campaign. The news and dis/info sources were all caught flat-footed.

They cast around for a few weeks testing what stories would “drive engagement”. Scandals? No. VP pick, like - Who’s it gonna be? No. Did she take any of the demented rapist’s baiting? Nope. Dang.

At the end, they settled on those, and that’s why it seemed different. They (corporate news, mostly) had finally wrested a narrative out of the campaign the campaign didn’t disagree with.

It was thin, a little schlocky, but either true or based on the campaigns ads, so - that got stamped on the campaign, and that’s why you remember that specific set of themes.