Hey, that's fair, and I obviously didn't get the play on meaning.

And as for the rest, I was flabbergasted when Amazon only had losses of $400 million one year and their stocks went up. Amazon went on to produce some value, and profits, and then screw over a number of businesses and employees with their market dominance in the online store business before completely abandoning any standards for the sake of profits. So the only thing I'm certain of in the stock market or industry values in general is that I'm woefully unqualified to determine what's valuable or not.