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Valve must address swastikas and other hate on Steam, writes US senator in a letter to Gabe Newell
(www.rockpapershotgun.com)
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Swastikas, okay. Happy merchant, sure. But how is Pepe an alt right symbol now? I read half of an article about it which seems to conclude that it depends on the context the meme is being used in. If it's by a nazi in their username, it's a nazi symbol, wow. To me this feels like "serial killers often ate bread for breakfast, so all of Germany is now a dogwhistle for serial killers."
Edit: Alright, I'm super late in this edit but I see that I'm (partly) wrong here. Not sure if people who reply to a comment are notified when that comment has been edited (if not, it should do that!), but thank you a lot for the input. My understanding now is tht it's a quite complicated issue and, depending on the audience, it's certainly being used and understood as Nazi symbol.
It was pretty heavily associated with the alt right a decade ago as it was getting more popular. Some alt right meme communities like frenworld and clown world were centered around it, with overtly fascist pepe variants. It's gotten more popular in a lot of other circles, but if someone identifies enough with it to use as a profile picture I'd at least check their posting history.