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I mean it was nonsense to think it would solve your costs, but streaming is superior to cable TV from a tech standpoint for sure.
People should expect that yeah, new software is cheap when it's rolled out, but it's gonna get more expensive as time goes on, but I can understand why that wasn't quite as apparent to people 10 years ago as it will be 10 years from now
That's literally the opposite of how it's supposed to be, new tech is expensive and only early adopters can buy in, then when the EA's money comes in, it is spent to improve and make the tech cheaper, which allows it to be adopted by the masses. With streaming, all of the fat cats decided to start it cheap to get everyone hooked and moved over, then jacked up the prices because the shareholders aren't satisfied with their draconic gold hoards.
I think the model that you're referring to is generally more applicable to hardware, but since you can make free copies of an app, Uber for instance can keep things low cost till they eat the competition