People are looking for more manual, less complicated places to live ...
They could not find a single light switch in the entire home.
The problem has nothing to do with a rejection of the tech. It has everything to do with vulture capitalism and regulatory failure. It's the same reason why most average people haven't committed to smart homes; nobody wants to use a dozen apps — a dozen walled gardens — to control their devices, lose manual control of core functionality, or commit to spending hundreds/thousands of dollars on a company or system that could be abandoned within years (or a products usable lifespan).
This is a prime example of corporate greed shooting itself in the foot. If an open standard like matter was established (and committed to) from the start (10-15 years ago), the industry would be hundreds/thousands of percent larger. Now it will be an uphill battle, as most people interested in the tech have been burned by the greed.